Promoción de la comunicación empresarial entre estudiantes universitarios mediante el aprendizaje en línea
Abstract
Este estudio examina el impacto del aprendizaje en línea en la comunicación empresarial entre estudiantes de pregrado en universidades públicas de Nigeria. Se empleó un diseño cuasiexperimental con un grupo de control no equivalente. La muestra de 80 estudiantes de pregrado se seleccionó mediante una técnica de muestreo aleatorio de dos universidades públicas. Los datos se recopilaron utilizando la Prueba de Comunicación Empresarial y se analizaron mediante media, desviación estándar y análisis de varianza. Los resultados muestran que los estudiantes que recibieron enseñanza mediante aprendizaje en línea obtuvieron puntuaciones medias más altas en comunicación empresarial que aquellos que recibieron enseñanza tradicional. Además, los estudiantes que utilizaron un enfoque de aprendizaje invertido lograron mejores puntuaciones medias que aquellos que emplearon un enfoque no invertido. El estudio concluye que el aprendizaje en línea tuvo un efecto positivo más fuerte en la comunicación empresarial de los estudiantes de pregrado que el sistema tradicional de tutoría en países en desarrollo, lo que resalta su potencial para mejorar significativamente las competencias comunicativas de los estudiantes, al integrar los métodos de aprendizaje en línea y aprendizaje invertido en los planes de estudio de comunicación empresarial.
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