Promoting Business Communication among Undergraduates through Online Learning
Resumen
This study examines the impact of online learning on business communication among undergraduate students in public universities in Nigeria. It employed a quasi-experimental design with a non-equivalent control group. The sample of 80 undergraduates was drawn using the random sampling technique from two public universities. Data were collected using the Business Communication Test. Data were analysed using mean, standard deviation, and analysis of variance. Results show that students taught through online learning had higher mean scores in business communication than those taught traditionally. Furthermore, students using a flipped learning style achieved better mean scores than those using a non-flipped style. The study concludes that online learning had a stronger positive effect on undergraduates’ business communication than the traditional tutoring system in developing countries, highlighting its potential to significantly enhance students’ communication competencies, while integrating the online and flipped learning methods in business communication curricula.
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